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About Blink

BLINK Consulting is a global, pioneering enterprise dedicated to keeping ambitious brands at the forefront of a constantly evolving marketing landscape. We are 250 expert digital acceleration consultants adept at providing end-to-end consultancy from strategic solutions to implementational activation. We bring world-class talent, experience and knowledge to enable businesses to grow and thrive at pace in the digital age. Addressing the strategic, operational and cultural challenges of the real-time era, BLINK Consulting expands beyond theoretical consultancy into solid, pragmatic and experience-based services for impactful, applied digital transformation.

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Rapid Acceleration

We firmly believe that businesses accelerate faster when accessing our decades of practical and tangible experience in successfully navigating change, as evidenced in the longevity of our partnerships and breadth of transformation agendas. Part of MediaCom and the WPP Consultancy Group, BLINK comprises a global, regional and local network of consultants. With our proven track record across our global network of excellence BLINK Consulting provides digital acceleration solutions around five transformational pillars ensuring the best possible results for our clients.

Maxim hopman Iay K Lkmz6g0 unsplash

About Blink

BLINK Consulting is a global, pioneering enterprise dedicated to keeping ambitious brands at the forefront of a constantly evolving marketing landscape. We are 250 expert digital acceleration consultants adept at providing end-to-end consultancy from strategic solutions to implementational activation. We bring world-class talent, experience and knowledge to enable businesses to grow and thrive at pace in the digital age. Addressing the strategic, operational and cultural challenges of the real-time era, BLINK Consulting expands beyond theoretical consultancy into solid, pragmatic and experience-based services for impactful, applied digital transformation.

Jake givens i R8m2 R Ro z4 unsplash

Rapid Acceleration

We firmly believe that businesses accelerate faster when accessing our decades of practical and tangible experience in successfully navigating change, as evidenced in the longevity of our partnerships and breadth of transformation agendas. Part of MediaCom and the WPP Consultancy Group, BLINK comprises a global, regional and local network of consultants. With our proven track record across our global network of excellence BLINK Consulting provides digital acceleration solutions around five transformational pillars ensuring the best possible results for our clients.

The 5 essential pillars of digital transformation

The 5 essential pillars of digital transformation

Digital Maturity

1. DIGITAL MATURITY

Platform activation

2. PLATFORM ACTIVATION

Systems and implementation management grounded in a deep access to the world’s leading media platforms and digital transformation technologies. Design: optimal frameworks to ensure legacy systems and lock-ins don’t limit growth. Selection: project management for vendor selection (scoping, RFI, RFP, etc.) Migration: execution, privacy, integration and program management for platform operationalisation (Salesforce, DSP, DMP, etc.) Training: training programs and education for the digital era (certification, etc.)​

Applied Innovation

3. APPLIED INNOVATION

Support corporations (large and small) in driving growth by harnessing opportunities provided by emerging technology and start-up innovations. Acceleration: rapid pilot activation and integration of emerging technologies through start-ups / scale-ups. Innovation: connect, create and leverage thought leadership connected to ‘strategy for a digital world.’ Partnerships: integration, joined business plans, feature incorporation, first to market development, etc. Experiential: innovation brought to life via bespoke events, webinars, client tours and study trips.

In housing2

4. STRATEGIC IN-HOUSING

Review organisational business impact and application of in-housing, developing solutions that truly deliver added value by harnessing the global power and scale of MediaCom and WPP. Step 1 - Discover: capture the motivations, intentions and existing pain points. Step 2 – Design: data, tech, architectural design, roadmap and RFPs. Step 3 – Develop: identify talent capability gaps between goals and current skills. Step 4 – Deliver: Operational activation with ongoing implementational support for maintenance of the design.

Integrated e Commerce

5. INTEGRATED ECOMMERCE

Design eCommerce solutions that unlock sustainable growth by pivoting towards digital consumers and online shopping. Strategy: business planning, business objectives and connected development roadmaps. Technology: platform selections, store (website) audit, data and intelligence collection. Customer: life-time-value architecture, UX, reseller programmes and funnel conversion for optimal customer acquisition, engagement and retention. Adaptation: continuous optimisation based via business analyses and customer insights.

Digital Maturity

1. DIGITAL MATURITY

Platform activation

2. PLATFORM ACTIVATION

Systems and implementation management grounded in a deep access to the world’s leading media platforms and digital transformation technologies. Design: optimal frameworks to ensure legacy systems and lock-ins don’t limit growth. Selection: project management for vendor selection (scoping, RFI, RFP, etc.) Migration: execution, privacy, integration and program management for platform operationalisation (Salesforce, DSP, DMP, etc.) Training: training programs and education for the digital era (certification, etc.)​

Applied Innovation

3. APPLIED INNOVATION

Support corporations (large and small) in driving growth by harnessing opportunities provided by emerging technology and start-up innovations. Acceleration: rapid pilot activation and integration of emerging technologies through start-ups / scale-ups. Innovation: connect, create and leverage thought leadership connected to ‘strategy for a digital world.’ Partnerships: integration, joined business plans, feature incorporation, first to market development, etc. Experiential: innovation brought to life via bespoke events, webinars, client tours and study trips.

In housing2

4. STRATEGIC IN-HOUSING

Review organisational business impact and application of in-housing, developing solutions that truly deliver added value by harnessing the global power and scale of MediaCom and WPP. Step 1 - Discover: capture the motivations, intentions and existing pain points. Step 2 – Design: data, tech, architectural design, roadmap and RFPs. Step 3 – Develop: identify talent capability gaps between goals and current skills. Step 4 – Deliver: Operational activation with ongoing implementational support for maintenance of the design.

Integrated e Commerce

5. INTEGRATED ECOMMERCE

Design eCommerce solutions that unlock sustainable growth by pivoting towards digital consumers and online shopping. Strategy: business planning, business objectives and connected development roadmaps. Technology: platform selections, store (website) audit, data and intelligence collection. Customer: life-time-value architecture, UX, reseller programmes and funnel conversion for optimal customer acquisition, engagement and retention. Adaptation: continuous optimisation based via business analyses and customer insights.

Why BLINK?

Why BLINK?

Bianca Best – Global Managing Director

Bianca Best
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Bianca Best is an award-winning advertising executive, best-selling author, entrepreneur, mother of four and Mediacom’s Global Managing Director of Blink Consulting. Bianca describes her CV as a chronology of passions explored and is on a personal mission to energise, teach and motivate ambitious individuals to maximise their impact without burnout. She does this through her transformational 6 step ESCAPE™ model, writing, coaching, delivering keynotes and hosting workshops for large corporates such as Amazon and Snapchat. Her book Flourish: Redefine Success & Create more Time, Energy, Impact and Happiness hit the best-seller list in July 2019. For more see www.biancabest.com

Liam Brennan – Global Head of Applied Innovation

Liam Brennan
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Liam is helping clients accelerate their marketing transformation for a post-digital world, bringing over 15 years’ experience working across digital and strategy roles, leading transformation and innovation workstreams for brands such as Mars, The Coca-Cola Company, Adidas Group, ASOS and Airbnb.

Outside of MediaCom, Liam has a keen interest in helping up and comers build the brands of the future as lead mentor for Wharton School of the University of Pennsylvania Entrepreneurship Capstone and guest lecturing on the Masters in Advertising programme at London College of Communications, University of Arts London.

You can find Liam tweeting and blogging @LCBrennan, watching rugby in Twickenham, browsing records in Dalston or exploring the woods of North London – usually with flat white in hand.

Valentina Maresca – Global Head of Operations

Valentina Maresca
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Joris Garritsen – Global Head of Digital Maturity

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Peter Fyfe – Global Lead Consultant

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Vanessa Newkirk – Global Head of Platform Activation

Vanessa Newkirk
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With over 20 years of digital experience, Vanessa started her career as a business consultant in Barcelona, Spain. A true digital industry pioneer, Vanessa co-founded three start-ups during the first “.com” boom. Since then, she has developed a broad and unique perspective driving digital growth and transformation for Fortune 500 brands such as: NBC Universal, Delta Airlines, Dell, HP, Nestle Purina, Microsoft, Toyota, Verizon, Mondelez, McDonald's, Samsung, Yahoo & WalMart. She is focused on helping lead, transform and build organizations through data and technology platforms.

An avid learner and passionate about communications, Vanessa speaks five languages and holds several degrees including an MBA, MA in Communications and degrees in English and Italian. She is also a social content creator, urban photographer and travel enthusiast.

Oscar Garza – Global Head of Strategic In-Housing

Oscar Garza
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With over 15 years’ experience running in-housing projects both at client & agency-side, Oscar comes from a generation of media leadership that has spent time "at the keyboard," trafficking and executing campaigns.

His familiarity with the inner workings of the platform media practice has led to a career building in-house media teams and scaled Media Activation organizations buying media across a dozen platforms in every major market in the world..

Oscar is a Fighting Texas Aggie (class of '03). In his spare time, he is also a gamer and - when not wholly overwhelmed by his two young boys Oscar IV and Gabriel - plays tennis.

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Bianca Best – Global Managing Director

Bianca Best
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Twitter LinkedIn

Bianca Best is an award-winning advertising executive, best-selling author, entrepreneur, mother of four and Mediacom’s Global Managing Director of Blink Consulting. Bianca describes her CV as a chronology of passions explored and is on a personal mission to energise, teach and motivate ambitious individuals to maximise their impact without burnout. She does this through her transformational 6 step ESCAPE™ model, writing, coaching, delivering keynotes and hosting workshops for large corporates such as Amazon and Snapchat. Her book Flourish: Redefine Success & Create more Time, Energy, Impact and Happiness hit the best-seller list in July 2019. For more see www.biancabest.com

Liam Brennan – Global Head of Applied Innovation

Liam Brennan
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Twitter LinkedIn

Liam is helping clients accelerate their marketing transformation for a post-digital world, bringing over 15 years’ experience working across digital and strategy roles, leading transformation and innovation workstreams for brands such as Mars, The Coca-Cola Company, Adidas Group, ASOS and Airbnb.

Outside of MediaCom, Liam has a keen interest in helping up and comers build the brands of the future as lead mentor for Wharton School of the University of Pennsylvania Entrepreneurship Capstone and guest lecturing on the Masters in Advertising programme at London College of Communications, University of Arts London.

You can find Liam tweeting and blogging @LCBrennan, watching rugby in Twickenham, browsing records in Dalston or exploring the woods of North London – usually with flat white in hand.

Valentina Maresca – Global Head of Operations

Valentina Maresca
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LinkedIn

Joris Garritsen – Global Head of Digital Maturity

Jorris Garritsen
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Peter Fyfe – Global Lead Consultant

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Vanessa Newkirk – Global Head of Platform Activation

Vanessa Newkirk
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With over 20 years of digital experience, Vanessa started her career as a business consultant in Barcelona, Spain. A true digital industry pioneer, Vanessa co-founded three start-ups during the first “.com” boom. Since then, she has developed a broad and unique perspective driving digital growth and transformation for Fortune 500 brands such as: NBC Universal, Delta Airlines, Dell, HP, Nestle Purina, Microsoft, Toyota, Verizon, Mondelez, McDonald's, Samsung, Yahoo & WalMart. She is focused on helping lead, transform and build organizations through data and technology platforms.

An avid learner and passionate about communications, Vanessa speaks five languages and holds several degrees including an MBA, MA in Communications and degrees in English and Italian. She is also a social content creator, urban photographer and travel enthusiast.

Oscar Garza – Global Head of Strategic In-Housing

Oscar Garza
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Twitter LinkedIn

With over 15 years’ experience running in-housing projects both at client & agency-side, Oscar comes from a generation of media leadership that has spent time "at the keyboard," trafficking and executing campaigns.

His familiarity with the inner workings of the platform media practice has led to a career building in-house media teams and scaled Media Activation organizations buying media across a dozen platforms in every major market in the world..

Oscar is a Fighting Texas Aggie (class of '03). In his spare time, he is also a gamer and - when not wholly overwhelmed by his two young boys Oscar IV and Gabriel - plays tennis.

Josh Gallagher – Global Head of Integrated Ecommerce

Josh Gallagher
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Global Hubs

London

124 Theobalds Road
London
WC1X 8RX
United Kingdom

Phone: + 44 207 158 5500

New York

3 World Trade Center

175 Greenwich Street
New York
USA

Phone: + 1 212 912 4200