Sprite South Africa

LET'S WIPE AWAY YESTERDAY SO WE CAN HAVE A FRESH START TODAY!

Summary

Sprite recently rebranded its packing to appeal to its younger audience. The campaign sought to trigger awareness for the newly launched, environmentally friendly, clear bottle.

Sprite

Challenge

Sprite recently rebranded its packing to appeal to its younger audience. The campaign sought to trigger awareness for the newly launched, environmentally friendly, clear bottle. It also aimed to drive participation through engagement. The secondary challenge was to create a Sprite and spicy meal association.

Idea

Our strategy was to Get young adults To embrace the new Sprite back By educating them in a fun and memorable way as well as highlight the brands association with Spicy food

Impact

The campaign led to a direct sales uplift of 6.76%

Total number of orders including Sprite product increased by 8.59%

Brand recall increased by 6%

Brand Consideration increased by only 1.2% which is a low number but is to be expected as Sprite is already the most preferred brand amongst competitors.


Award won by this campaign: AdColony Ad of the week

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