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Vietnam
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The Coca-Cola Company
Share a Coke
High brand love but with low per capita consumption meant that Coca-Cola needed to get back in touch with their target audience; teens. We encouraged Vietnamese teens to ‘Share a Coke’ by creating personalised messages on Coca-Cola bottles, and as a result drove sales by over 30%.
P&G | Multibrand
Big Packs, Big Savings, Big Joy
With consumers tightening their pockets due to a slow economy, P&G were challenged with selling Costco-sized multi-packs. So we invented “Ms. Joy” and made her an Internet sensation, garnering over four million views and increasing multi-pack sales by 20%.
The Coca-Cola Company | Aquarius
Active Lifestyle
Ho Chi Minh City boasts over 500 petrol filling stations for the city’s estimated 12 million motorbikes. We decided to link refueling your bike to refueling your body, helping Aquarius, a new isotonic sports drink in Vietnam, achieve brand awareness and increased purchase intent.
The Coca-Cola Company
Say it with Coke Emoticokes
With a deep understanding of the target audience’s behaviours, ‘Say it with Coke Emoticokes’ revolutionised the way brands communicate through mobile messenger, achieving more than 12 million ‘Emoticoke’ shares and an average user engagement of 3.5 times at zero cost of sales.
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People
Anand Krishnan
Managing Director
Anand has over 15 years’ of experience in Communications Planning & Buying functions across India, China and Vietnam. As Managing Director, he is responsible for creating an environment where talented people deliver best-in-class solutions for MediaCom clients.
Thanh Nguyen
Group Account Director
Thanh has over 15 years’ industry experience having specialised in media research, strategic planning and buying. She joined in 2010 and is responsible for fostering local talent, managing client relationships and converting challenges in to opportunities in order to drive business growth.
Nhi DoThuc
Head of Digital
Nhi joined in 2015. She is responsible for leading the Digital Team, ensuring consistent success through a Systems Thinking approach by maximizing creative mindset, building strong brand equity and delivering best-in-class communication strategies for MediaCom clients.
Contact
Level 42, Bitexco Financial Tower
02 Hai Trieu Street
District 1
Ho Chi Minh City
Office Hours
Mon - Fri 09:00 - 17:30
