reports

MediaCom’s 5 Trends from Cannes 2018

As always, the 2018 Cannes Lions Festival was full of surprises, good friends and lots of great work from nearly every corner of the globe.

MediaCom remained in its familiar home at the historic Martinez Hotel, hosting a specially-curated program of intimate fireside chats and panel sessions intended to not only add depth to some of the major themes discussed on the main stages, but to also offer some intriguing new perspectives.

We hope you find our post-show report useful and informative.  We’ve filled it with ideas, trends and cultural challenges that permeated the Festival, along with examples of the work that epitomized some of the best thinking.

Download the report here.

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Cannes Lions 2018: The year brands found purpose for innovation