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Mark Egan joins panel discussion with Variety “Streaming Room”

Mark Egan joins panel discussion with Variety “Streaming Room”

Mark Egan, Managing Director, West Coast at MediaCom US, joins a panel discussion with Variety “Streaming Room” to explore how surging viewership is forcing the industry to rewrite its strategies for advertising, measurement, and overall best practices.

The conversation was moderated by Variety’s Todd Spangler and included different media platforms, media buyers, and their partners converging to talk about the new business of growing viewership across the platforms.

The Variety Streaming Room is dedicated to presenting virtual conversations that span private screenings of upcoming projects in film and TV, exclusive Q&As with creators and talent, and relevant B2B discussions with industry thought leaders.

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