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MediaCom on the age of total video with The Drum

At a breakfast event held at the Andaz West Hollywood in LA, The Drum got industry experts together to discuss this world of content today, questioning where the value sits for advertisers and the impact of new emerging TV platforms.

MediaCom LA’s Seow Leng Porter, described today as a time in which total video is “platform agnostic.” The panel agreed that marketers are battling to respond to this eruption of content and its consumption anytime, anywhere, on any devices. In her view, the industry continues to be in a state of transition as marketers work out how to get to know their audiences and reach them most efficiently.

Seow Leng was joined by JR Griffin, VP Digital Marketing & Business Development at Fremantle US; Matthew Schmidt, Regional Vice President, Agency Development at SpotX; Stéphane Coruble, CEO of RTL AdConnect and Sonoo Singh, Associate Editor at The Drum.

To learn more about the panel, visit The Drum here.

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