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CS Purpose


MediaCom Creative Systems helps our clients ‘See the Bigger Picture’ by bringing together media and creative to drive brand relevance and accelerate growth. This unified approach to media and creativity is integrated with Mediacom’s Systems Planning approach to ensure maximum marketing effectiveness. Creative Systems is designed to deliver on GroupM’s vision ‘to make advertising work better for people’ and WPP’s Creative Transformation Purpose.

CS Pride2

Media & Creative integration

We have entered a new era of creativity where relevance sits at the heart of every brand’s growth agenda. But to drive relevance requires different ways of working and a transformed combination of creative solutions. Creative Systems enables us to leverage the full creative potential of the media, audience, performance and creative data we now have access to.

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Partnerships & Collaborations

Creative Systems also benefits from Group M’s data and technology capabilities and has built close working relationships with WPP’s Hogarth Worldwide and Greenhouse Group, the industry’s leading data-driven production companies and Motion Content Group, the industry’s most prolific creator or premium entertainment and programming.

Our products and capabilities

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Stef Calcraft – Global CEO

Stef Calcraft

Stef Calcraft is MediaCom’s CEO, Creative Systems. His role is to help MediaCom deliver Bigger Picture thinking for our clients and agency partners by harnessing the full potential of our world-class talent, data, technology, media and platform relationships.

Stef is the co-founder of Mother, one of advertising’s most iconic agencies. Mother was recognised as one of the greatest agencies of all time in Campaign Magazine’s 50th Anniversary issue. While at Mother, Stef was also a silent founding partner of Naked Communications, a trail-blazing communications planning agency in the 2000s. Stef has also served as Non-Executive Director for Blue Rubicon, now part of Global CEO Advisory Firm Teneo and as an adviser to Ridley Scott and Disney’s Maker Studios. Before joining MediaCom, Stef was Executive Chairman of Dentsu International UK & I. Stef began his career in marketing at Unilever.

Anush Prabhu – Chief Strategy Officer & Global Chief Strategy Officer, Creative Systems


Anush Prabhu joined MediaCom in 2016, as the US Chief Strategy Officer, with a distinctive skillset of delivering strategic growth solutions that harness data and creativity, at both creative and media agencies.

He has been an instrumental part of the transformational growth of MediaCom, leading to the company being awarded Agency of the Year twice since 2017. He believes industry recognition is not only an indicator, but also a driver of a winning culture - in fact, during his 20-year career, agencies he has been a part of have picked up the top award 10 times.

Anush has helped shape several of the agency offerings, including Creative Systems, that has already delivered award winning growth solutions for clients.

He has been honored as an Adweek’s Media All Star, Adweek Young Influential, International Innovator, and an Integrated Marketing Influential.

Benjamin Vendramin – Global & US Chief Creative & Content Officer

Ben Vendramin

Benjamin joined MediaCom in 2018 with the fundamental belief that audiences don’t delineate between media and creative, neither should we.

His experience spans across North America, including TBWA\Chiat\Day and Taxi in Toronto, to JWT and McCann in New York. Benjamin brings his innovative approach to storytelling, leveraging platforms, existing and emerging technologies to MediaCom.

Benjamin has helped reshape MediaCom’s creative offering, integrating media and creative teams, resulting in culturally impactful work for clients like Ally Bank, Pokémon, and Signet Jewelers.

Prior to MediaCom, Benjamin held creative leadership positions at WP Narrative, where in just two years they were awarded Agency of the Year at the Shorty Awards, and McCann, where his work for MGM Resorts won five Cannes Lions and was shortlisted for the coveted Titanium Lion.

Chris Berger – Head of Business Operations + Production

Chris Berger

Chris Berger is Head of Business Operations and Production at Mediacom’s Creative Systems. With over 20 years of experience across best-in-class agencies like, BBH, JWT, Publicis, SS+K, Doner and R/GA. Chris’ career is marked by exemplary craft. As an integrated leader and executive producer, he’s brought a steady, practical and strategic perspective to a dynamic body of campaign, product and innovation marketing. Notable clients include AXE, Wells Fargo, Scope/Crest/Pepto Bismol/Nyquil/Zzzquil, Citi, JetBlue, Kleenex/Huggies, Smirnoff, Verizon and Samsung. Chris believes that connected teams ignite greatness in campaigns through forward thinking organization, sound operational structure, and problem solving.

Frank Iqbal – Managing Partner, Head of Addressable Creative

Frank Iqbal

As Head of Addressable Creative, Frank combines data, creativity, media, and production to drive increased performance and growth.

Frank’s primary focus has been on Performance and Addressable creative. Helping clients put together DCO infrastructure, Frank’s team develops a personalization strategy that’s meaningful, and testing and optimization plans that take performance to newer levels. He has a passion for the art and craft of Addressable Creative/DCO and considers himself a constant student of the evolving discipline.

During his 20-year career in Marketing, Strategy & Creative, Frank has served as Chief Creative Officer at Rapp Worldwide (Omnicom), Head of Creative at Rosetta / Razorfish Global (Publicis), and Head of Performance Creative at Merkle (Dentsu Aegis Network).

Julie Levin – Managing Partner, Head of Sport & Gaming Partnerships

Julie Levin

Julie is a multi-faceted marketer with 20+ years of high-level expertise across creative and media strategy, partnerships, and sales. A dynamic leader focused on high-impact projects, development, and driving growth, Julie has guided brands, agencies, holding companies, and clients to and through periods of unprecedented new business success. Expertly navigating the intersections of entertainment, sports, and marketing, she thrives in a world where branded content, talent collaboration, and one-of-a-kind experiences come together.

Prior to joining MediaCom as U.S. Head of Sport & Gaming Partnerships, Julie served as Partnership Marketing Executive at Bally Sports (Formerly Fox Sports), the largest regional sports broadcast in the country, where she brought a unique perspective to this once traditional media sales role with her extensive creative and media strategy experiences as an agency executive and leader. She worked with both team partners and media-only partners, fluidly navigating between production, advertisers, and team partners to create custom content, features, and entitlement deals.

Julie remains passionate about mentoring young professionals and is an active member of WISE, Women in Sports and Events.

Jeff Semones – Managing Partner, Head of Social Media


Driven by a ‘People First’ philosophy, Jeff leads the integration of MediaCom’s social offerings across the agency. He oversees business growth and client relations while spearheading the identification of best in class tactics, technologies, and partners to help brands realize maximum return on their efforts in social media. Prior to MediaCom, he was co-founder and President of M80, a leading social media marketing agency acquired by WPP in 2006. M80 served as GroupM’s social specialists in North America through 2014, ultimately merging with Catalyst to create what’s now known as GroupM Search & Social.

Lindsey O’Neil – US Head of Entertainment Partnerships MediaCom Creative Systems

Lindsey O Neil

Lindsey is an award-winning innovative marketer and business energizer with over 15 years of diverse experience developing media-agnostic experiences, content and break-through campaigns for brands.

For over 15 years, Lindsey has been helping brands accelerate transformational brand love and business growth through the power of consumer passion. As the Head of Entertainment within MediaCom Creative Systems, Lindsey has the pleasure of managing a cross-functional team of partnership, sponsorship and creative experts developing high-profile brand campaigns, experiences, content and activation platforms across a wide spectrum of consumer passions; from Music and TV to Film, Experiences, Talent, Influencers and more.

Zandelle Pierre – Director of Content, U.S

Zandelle Pierre

As the Director of Content, Zandelle sits at the intersection of content and creative for MediaCom’s Creative Systems. A natural storyteller, Zandelle helps our clients develop content-driven marketing strategies to fuel paid, owned, and earned environments.

Zandelle spent the first ten years of her career at the Financial Times creating large-scale content programs for Fortune 500 companies. After leaving the FT, Zandelle ran a successful freelance business helping publishers define their brand story and go-to-market strategy. Before joining MediaCom, Zandelle lead JP Morgan Chase’s Content and Social Strategy team at Digitas North America.

Scott Kellam – Practice Lead, Organic Search (SEO) at MediaCom

Scott Kellam

Scott is the SEO Practice Lead for Creative Systems at MediaCom. With 15+ years of experience in leading search engine optimization, Scott has a proven record in developing successful digital marketing strategy for enterprise clients. At MediaCom, his role to lead a diverse team of professionals in providing deep insight into audience intent to fuel content strategy, while also consulting on website architecture to ensure our clients are fully claiming their share of organic search. Scott originally joined the GroupM family in 2013 based in Singapore until 2018 when he moved to his current role with MediaCom in New York.

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