The past decade has seen media optimized with precision. The placement. The targeting. The context. The format. The frequency. But a lack of high quality creative data has meant we’ve been blind to the element that makes or breaks a campaign. The thing that people see. The creative message itself. Until now.
Turning creative into data
Computer Vision AI allows us to codify ad-served creative, breaking it down into its constituent parts. We go beyond the current state of the art to understand what elements grab attention, and even the emotion of a creative message. Together with our media performance data, we use this to learn what has worked well historically and to make predictive optimisations for the future.
See the whole picture
So if the old adage goes: “I know that half the money I spend on advertising is wasted. My only problem is that I don’t know which half.” With MediaCom Creative Analytics we can tell you what’s working and why, so our clients may never spend single media dollar on underperforming creative ever again.