Due to COVID-19 restaurant review site The Infatuation has indefinitely postponed its annual EeeeeatsCon food festival originally held in Los Angeles and New York, where Dell was planned to be a first-time sponsor.

 In order to connect its supporters & valued fan base in quarantine, the two brands launched the Infatuation Academy presented by Dell XPS— a series with a weekly livestream that spotlights a creator and an offering of workshops for people to learn or advance certain skills. These online events have focused on meditation, doodling and photography as a way to allow consumers access to valuable experiences virtually.

Read the full article from Ad Week.