news

MediaCom pivots food festival to virtual workshop series for Dell

MediaCom pivots food festival to virtual workshop series for Dell

Due to COVID-19 restaurant review site The Infatuation has indefinitely postponed its annual EeeeeatsCon food festival originally held in Los Angeles and New York, where Dell was planned to be a first-time sponsor.

 In order to connect its supporters & valued fan base in quarantine, the two brands launched the Infatuation Academy presented by Dell XPS— a series with a weekly livestream that spotlights a creator and an offering of workshops for people to learn or advance certain skills. These online events have focused on meditation, doodling and photography as a way to allow consumers access to valuable experiences virtually.

Read the full article from Ad Week.

Next
MediaCom Welcomes Summer Interns…Virtually!
Previous
MediaCom wins silver at the 2020 Culture Account Planning Excellence Awards