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‘Skittles, Broadway the Rainbow’ wins Adweek’s 2019 Media Plan of the Year

‘Skittles, Broadway the Rainbow’ wins Adweek’s 2019 Media Plan of the Year

‘Skittles, Broadway the Rainbow’, an exclusive Skittles Super Bowl musical commercial performed in front of a live theatre audience, on Super Bowl Sunday won Adweek’s 2019 Media Plan of the Year for Best Use of Experiential.

Adweek sat down with MediaCom’s planning director, Drew Mulhern and Debbie Litow, senior director of Mars Wrigley brands Skittles, Starburst and Life Savers to discuss the success of the campaign.

Read the full original article on Adweek.com.

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