MediaCom selected to handle all media planning and buying duties in the US.
Signet selected MediaCom to oversee all media planning and buying for its four US banners: KAY, Jared, Zales, and Piercing Pagoda. MediaCom is charged with transforming Signet’s media investment to be more digital and data-driven to target and grow new customers more effectively.
“We look forward to beginning our new partnership with MediaCom. We are confident that their industry leading capability in media planning, data analytics and buying will help us accelerate growth of new customers across the entire Signet portfolio of US banners,” explained Bill Brace, Chief Marketing Officer.
“I am thrilled to work with Signet Jewelers, and believe that our creativity will help deliver greater business outcomes for their banners,” said Sasha Savic, MediaCom’s US CEO.