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Jeff Semones speaks on “Influencer Marketing #trustissues” at Advertising Week

Jeff Semones speaks on “Influencer Marketing #trustissues” at Advertising Week

Jeff Semones, Managing Partner & Head of Social Media at MediaCom US spoke on a panel entitled “Influencer Marketing #trustissues” focused on influencer fraud and revealing insights on how influencers, brands, and consumers all have trust issues with influencer marketing and how we can overcome it.

Advertising Week is a worldwide gathering of marketing, technology, a brand professional who come together to exchange and participate in daytime seminars and workshops. The sessions focused on business transformation, purpose in marketing, the effectiveness of partnerships and gender diversity.

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Jill Cruz speaks on “Hello to Good-Buy: Marketing Approaches to Drive the Evolving Consumer Journey” panel at Advertising Week