news

Behind the scenes with Skittles: Broadway The Rainbow

After a sweet showing at Cannes, Ad Age takes you behind the scenes of our Broadway The Rainbow activation with Mars - an exclusive Skittles Super Bowl commercial musical performed in front of a live theatre audience, on Super Bowl Sunday.

“Craft matters in terms of authenticity,” Colin Selikow , Executive Creative Director, DDB. “I think there was always a little bit of anxiety around [the fact that] we’re entering a world where advertising doesn’t really belong. We were very conscious about if we were getting into this world, you really have to be true to Broadway. It has to be a standalone, amazing piece of content… That’s something that came up a lot.”

Watch the interview and read more on Ad Age. Article originally published June 21, 2019.

Next
Mark Egan is ThinkLA’s Agency Executive of the Year
Previous
MediaCom tops Festival of Media Global shortlist