MediaCom USA announced today that it has been named media agency of record for premium window and door manufacturer Pella Corporation.
The new partnership will focus on furthering Pella’s recent marketing efforts to promote the brand’s resiliency, innovation, design inspiration and performance. The “Perfectly Beautiful” advertising campaign targets the end consumer, who is more likely than ever to do his or her own research on building materials before purchase. The campaign runs across TV, digital, social and print media.
“It was important to find a partner that not only understood how customers feel about Pella, but also our commitment to delivering products and experiences that deliver inspired design and exceptional detail,” said Emily Videtto, Pella’s Chief Marketing Officer. “Along with their expertise in leading both B2C and B2B marketing within the same connected communications system, MediaCom demonstrated its understanding of these values immediately.”
“Pella’s commitment to their customers and the products they make is deeply rooted in its culture, as well as ours,” added Sasha Savic, CEO of MediaCom USA.
“In addition to its core messages, we’re confident that Pella’s design and detail advantages will ring true with consumers who are taking a much greater interest in customizing their home.”
MediaCom will handle all of Pella’s planning and buying from its Chicago office in partnership with Eleven, Inc., the client’s creative agency.