It’s an all-too-common headline in the ad trade press: agency executive seeking greener pastures leaves for job at top consultancy.
However, MediaCom USA has flipped that familiar script by convincing an Accenture veteran to return to the agency world.
Bhavana Smith joins the WPP media network as chief client officer, effective immediately; she had previously spent more than six years at the management consultancy, most recently in the role of senior manager, digital transformation.
So why return to the holding company world now?
“I think, having taken those learnings and reapplied them, [I’ve] come back to my roots and seen that agencies are still where the action is,” she said, citing MediaCom’s “stellar performance” on the new business front over the past year.