POSTED 01 OCT 2020
Comms & Strategic Planning • Permanent (Full Time)
Global Strategy Director
Department / Team
The Coca Cola Company
Global Account Director
Welcome innovators, initiative takers and instigators.
We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.
We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.
We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.
All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.
But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.
We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.
We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference.
Do you want to work with smart, creative, enthusiastic people? So do we.
Welcome to MediaCom
MediaCom has worked with The Coca-Cola Company for many years and we have continued to grow and evolve our relationship with this client through charter work and pitching at a high frequency. We currently undertake media planning and buying for TCCC in over 25 markets globally including large markets such as Mexico, GB, Germany and Russia as well as developing markets in Central Eastern Europe, Africa and APAC.
Due to the nature of the MediaCom assignment for TCCC, the Global team is split across London and Singapore and operates at a senior level working with both Global and regional client leads as well as our local market teams across the network.
TCCC is a top 10 client for MediaCom and a high profile account in terms of what it means to the agency.
One of the reasons why TCCC stand out in the world of communications is the fact that they have successfully embedded their brands in to cultural moments that resonate with people across the globe. In order to achieve this, we have to relentlessly pursue interesting insights that we can apply to our connections strategies to make them meaningful and scalable.
They are also on a journey of digital transformation to understand how to best move the organisation forward in an environment of changing media consumption habits and digital disruption.
The Global team at MediaCom support TCCC across their portfolio of brands in understanding how to drive growth and relevance in markets where there are varying challenges around changing consumption behaviour, increased competition and sustainability
The Global Strategy Director will work directly with the TCCC global / regional account leadership teams and MediaCom local markets, and will be expected to provide strategic support, counsel and inspiration to the wider account team.
To be successful you’ll
Key Performance Indicators:
You’ll need to: