London, United Kingdom

Media Planning Manager - Business Analytics

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Data, Analytics & Insight • Permanent (Full Time)




Business
Analytics Media Planning Manager

Job Overview

The role of Business Analytics Manager is responsible for ensuring all available data, insight and tools are being used to optimise marketing activity. Sitting within Business Unit 7, working on Lloyds Banking Group (LBG), you will work closely with the internal planning, activation teams along with LBG’s own analytics teams to ensure that all budgeting and channel allocation decisions are based on sound methodology, data and scenarios.

LBG have the second largest customer base in the UK and you will be part of the team working on improving customer experience by continually optimising customer propensity models whilst also making our marketing activity more efficient and effective.

Who does the role report into?

You will report into a Director within the Data and Insight Team

What are the 3 best things about the job?

  1. Working with a diverse group of teams and disciplines on one of the largest accounts at MediaCom
  2. Be part of one of the most awarded marketing/media teams (the most shortlisted client at MediaCom in 2020)
  3. Working with one of the largest and richest 1st Party data sets in the UK

The Role Objective

  • Reporting to a Director, the role of the Business Analytics Manager is responsible for ensuring all available data and insight are being used to optimise marketing activity
  • The Business Analytics Manager’s primary concern should be to ensure that available analytics and our suite of analytics tools are a central part of our planning process
  • The successful candidate will use various analytical techniques and tools to help answer business critical questions around media choices, budget setting and portfolio management
  • Input into workstreams looking to enrich knowledge of customers’ journeys via improving propensity models; incorporating new and relevant data points and removing less important ones
  • The role involves working closely with clients as well as internal teams, thus it is imperative to have a good understanding of marketing strategy and business concerns for both clients and the agency
  • The Business Analytics Manager will drive a test and learn culture across the team through best practice evaluation and analytics techniques, ensuring we are continually improving our knowledge of media’s impact on driving growth for our clients.
  • The successful candidate will have reasonability for evolving our analytics approach in line with changing market conditions, shifts in client strategy and new methodologies as they become available

What would you expect to achieve in the first 3 months?

  • Built a strong working relationship with the planning, activation and LBG’s analytics team
  • Base knowledge of LBG’s budget setting process, planning tools and associated data sets
  • Understanding of the other workstreams that your Data and Insight colleagues are leading and involved in

What will you need?

  • 3 – 7 years’ experience in marketing with a focus on analytics – role would be ideally suited for a very media savvy analyst or a very analytically focused planner
  • Detailed media, marketing and measurement knowledge across all channels
  • The ability to convert analysis into real world actionable solutions
  • Strong client facing skills, with the ability to explain complex analysis clearly and simply
  • Experience of putting systems in place to ensure robust data quality assurance processes are followed within teams
  • Keen eye for detail
  • Excellent knowledge of Excel, common econometrics packages and PowerPoint
  • A creative problem-solving mentality focused on providing robust, pragmatic solutions to adhoc client questions
  • Ambitious, determined and self-motivated

Desirable

  • Degree in Economics, Maths or Stats (2:1 or above)
    Knowledge of Eviews, Access, SPSS, VBA and R
  • Experience within other analytical techniques e.g. conjoint, forecasting, budget optimisations
    Experience of analytics across a range of different sectors
  • IPA Eff Test Certification

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*

About MediaCom


At MediaCom, we believe in People First, Better Results.

MediaCom is the UK’s largest planning and buying agency, with over 1,400 employees based in 5 offices in London, Manchester, Leeds, Birmingham and Edinburgh.

As a business, we champion individuality and diversity in our people. Through a plethora of initiatives, we ensure that we attract and retain the greatest talent in the industry, all working together to create powerful, ground-breaking work through our unique, connected Systems Thinking approach. Our teams use data, technology and creativity to design communications strategies that build brands and generate sales, and we do it at scale. We believe that putting people first produces better results.

We aim to ensure that that our employees’ skills are constantly evolving, and so provide all MediaCom staff with training, development plans and regular appraisals to enhance their performances and guarantee great results for them and the company.

MediaCom represents some of the greatest brands in the UK and beyond, both big and small. These include Sky, British Gas, Sony, Vauxhall, DFS, TUI, The Coca-Cola Company and Tesco.

MediaCom is Campaign’s Agency of the Decade (2009 and 2019), and WARC’s most effective agency in the world.

MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.

To find out more about MediaCom visit us here! You can also follow us on Twitter and Instagram!

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*

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