New York, NY - 175 Greenwich Street, United States

Senior Associate - Global Planning

Apply for this job
Media Planning, Implementation & Activation • Regular


The Global Digital Media Planner is responsible for all tasks and client service activities associated with an assigned account. You will act as a steward of the entire communications planning process by executing plan changes/maintenance of media plans, developing and applying a working knowledge of basic media concepts, terminology, media math, and media plan execution


  • Manage day-to-day plan changes/maintenance of media plans
  • Work directly with the Media Planning Assistant in creating, updating, and presenting media plans
  • Present plans both internally and externally
  • Develop strategically solid media recommendations with supporting rationale
  • Assist in the analysis of research to develop the objectives, strategies, and tactics
  • Lead weekly client status meetings
  • Responsible for developing a working knowledge of media relevant to the client’s business including digital and offline media
  • Research and compile competitive data
  • Evaluate and propose targeting, geography, scheduling, support level, and budget
  • Work with various agency partners (internal & external) to develop 360 cross channel global marketing plans to meet client objectives
  • Work with various partners (internal & external) to understand and evaluate solutions to solve for everchanging digital landscape
  • Oversee tracking and digital infrastructure with key partners (internal & external)
  • Review industry trades for new sites, innovative and creative ad units and technologies, and competitive information
  • Seek and maintain partner relationships to help grow and sustain team’s knowledge of digital and advertising
  • Responsible for billing process


  • Ability to work in a team environment as well as independently
  • Communicate effectively
  • Highly proactive
  • Eagerness to learn
  • Establish and maintain effective relationships within as well as outside the team
  • Curiosity about technology and digital advertising
  • Systematic thinker
  • Other responsibilities as assigned


  • Detail oriented with exceptional critical thinking and problem-solving abilities
  • Strong quantitative and analytical skills
  • Excellent verbal and written communication skills
  • Strong interest in category
  • Experience in planning and managing lower funnel campaigns
  • Ability to multi-task, work successfully with teams from various backgrounds, and work in a fast-paced environment
  • Interest in developing non-traditional & disruptive media ideas
  • Excellent time management skills
  • Ability to manage and train digital assistant planner on planning process
  • Advanced Excel skills; intermediate PowerPoint and Microsoft Word skills
  • Use of appropriate internal and 3rd party tools to research and develop plan recommendations


  • 1+ years’ related experience
  • Experience with Global/International accounts


Welcome innovators, initiative takers and instigators.

We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.

We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.

We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.

All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.

But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.

We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.

We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference.

Do you want to work with smart, creative, enthusiastic people? So do we.

Welcome to MediaCom

Take A Virtual Office Tour:

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

Apply for this job

Subscribe to job alerts.

We'll let you know about the latest career opportunities. Click each region you're interested in to get an alert.