London, United Kingdom

International Digital Planner - adidas

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Programmatic, Biddable, Paid Media & SEO • Permanent (Full Time)

Job Description

Operating Company


Job Title

Senior Digital Planner

Department / Team


Reporting To

Digital Associate Director



About MediaCom: People First, Better Results

Welcome innovators, initiative takers and instigators.

We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.

We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.

We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.

All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.

But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.

We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.

We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference.

Do you want to work with smart, creative, enthusiastic people? So do we.

Welcome to MediaCom

About the team and/or client

adidas has created some of the world’s best performing sports shoes and infused fashion and lifestyle with its creativity. With its “Creating the New” business strategy, it has seen an unparalleled trajectory in the sector. The brand is both a reflection of its past and the driver of its future.

adidas have set ambitious goals over the next 3 years and will partner with MediaCom strategically, operationally and commercially to succeed. One of Mediacom’s largest global clients, adidas media activation spans 57 markets worldwide.

The Role Objective

As part of the global team, you will focus on delivering best practice, governance and driving consistent application of data and tech to inform decision making.

The global team is composed of account, planning and digital functions. The team is responsible for strategic guidance as well as governance, developing global guidelines and sharing best practice with regional teams and local markets with a view to drive consistency and reduce duplication. The digital team that sits within this global function is composed by digital and data & tech specialists that focus on providing strategic guidance across digital strategy, performance media, reporting & analytics, measurement and test and learn.

In this role you will:

  • conduct digital, data & tech-related audits with MCM markets to feed into and inform global digital, data & tech projects and guidance
  • coordinate cross-functional internal teams (Mediacom) and external groups (adidas, JBPs, ad tech vendors) to deliver digital and data & tech projects and solutions
  • work collaboratively with these groups to drive adoption of relevant performance benchmarks, audience-first thinking and overall best-practice
  • support the Associate Directors of Performance and Data Strategy in the development of global performance, audience and creative effectiveness test roadmaps
  • support the integration of performance related approaches within broader strategic campaign responses
  • help create the development of practical implementation guidelines for ecommerce strategies and plans to drive both ROI efficiency and revenue growth
  • support the Associate Director, Data Strategy in the coordination of cross-functional MCM, Celtra and adidas teams in setting up and running dynamic creative across markets
  • manage the delivery of DCO reporting and post-campaign insights by coordinating with MCM markets and the global account team

manage the delivery of quarterly adidas revenue and app reporting to inform internal senior management team

  • help to set the innovation test roadmap for ecommerce globally, reporting back to global clients and agency teams on their progress development build audience targeting plans for global campaigns in line with performance audience planning best practice
  • collaborate with other digital team members to respond to client briefs on e-commerce investment
  • collaborate with account and planning teams to drive e-commerce as part of an integrated digital strategy
  • produce case studies to be shared globally, internally or externally
  • learn to apply practical solutions to compressing the path to purchase from first touch engagement to e-store sale
  • help to break down traditional silos to work toward one, common goal

To be successful you’ll:

  • Coordinate multiple cross-functional internal teams and partners to deliver on digital and data & tech projects that achieve overall client objectives and business KPIs
  • exhibit a tenacious approach to questioning and getting input out of market teams
  • support the overall digital and data & tech team in managing the team’s project pipeline, particularly through setting up and ensuring adherence to timelines
  • support the creation of best-in-class e-commerce and digital strategies and cross-media campaign solutions
  • contribute to driving e-commerce as part of an integrated digital strategy with the brand team
  • grow best-practice adoption across adidas and adidas MCM teams
  • be unique and demonstrate our brand behaviours in all that you do
  • develop a good understanding of performance-based marketing, including an understanding of how offline channels impact online response and how data should be used to deliver audience-based planning & targeting and multi-channel personalisation

Key measures of success

  • achieve consistently high client evaluation scores
  • receive positive feedback from your internal stakeholders including local markets
  • engage with MCM markets and JBPs/ad tech vendors at the right time to deliver digital and data & tech projects on time

You’ll need to:

  • be fully conversant with and able to think across the whole performance media mix
  • have experience managing projects/complex tasks and engaging with multiple cross-functional stakeholders
  • have an inquisitive and tenacious approach to getting input from stakeholders,
  • be curious and eager to grow knowledge in the digital media space
  • have a basic understanding of e-commerce/performance marketing, programmatic advertising, the ad tech ecosystem and how data can be used for audience personalisation
  • be energetic, determined and proactive
  • strong communication/presentation skills

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