MediaCom will be known globally as the leading agency in our industry for diversity and inclusion. We will be a leading voice in driving social change by positively helping to influence the communities in which we live and work. Inequality of opportunity has no place in our business.
MediaCom will be a place where everyone feels empowered to fulfil their potential. In partnership with WPP and GroupM we will act as diversity and inclusion pioneers, meaning the work we deliver for our clients continuously reflects and celebrates the diversity of our society. This will require everyone committing to a long-term change agenda that we can all be proud of. Below are the 10 steps we are taking towards change.
The creation of our Global Belonging Council, a diverse mix of people from across our business, who are accountable to MediaCom's Global ExCo. They will work with our WPP and GroupM colleagues, and expert external advisors as needed, to drive sustainable change and ensure that we deliver against this charter.
By driving our learning agenda, including mandatory training for everyone to develop and deepen understanding in diversity and inclusion across the agency.
By auditing our people programmes and practices and making changes, where needed, to ensure that diversity and inclusion is integral to how we operate ‘on the ground’ day-in-day out in how we find, keep and grow our talent at all levels.
By scaling up our mentoring and sponsorship programmes, such as ‘how to be a better ally’ training, to enable equitable opportunities at all levels and widen our talent pools.
By developing a network of Employee Resource Groups (ERGs) to help instill a culture of belonging and celebrate diversity. Our ERGs also act as a ‘listening ear’, with open safe spaces where concerns can be raised-and feedback acted upon.
By building out an educational programme and playbook for our planners to incorporate inclusive learnings into our client media and creative work.
By reviewing both our internal and external communications to ensure it has far and meaningful reach with connectivity to all and a commitment to having more diverse speaking panels and decision-making boards.
By working within our communities and supporting organisations with social purpose and ramping up our global volunteering programmes.
In alignment with WPP, we will have measurable diversity and inclusion KPIs -being transparent with our diversity data such as retention data and by building diversity and inclusion metrics into our annual MY360 review programme.
By building an agency that leaves a positive legacy to society. Give our employees a voice –by regularly inviting colleague groups to our global ExCo sessions to share experiences and help to shape the future of MediaCom.
