Tesco

No Naughty List

Challenge

Awareness

Summary

Christmas 2020 marked the end to a year that everyone would remember, but for all the wrong reasons. Brits needed more festive encouragement than ever and Tesco set out to create some much-needed joy in the run up to Christmas. Christmas adverts from the nation’s biggest retailers are always hotly anticipated, but the enormity of the COVID pandemic meant the tear-jerkers would be unavoidable.

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