Global CPG Brand

Identifying growth for Global CPG Brand

Summary

Global CPG Brand want to grow big in Asia, but with a nascent online retail presence they didn’t know where would drive the biggest difference. How could we find growth? We used our custom audit methodology, fuelled by platform data, to identify key growth points across SPARC; Search, Pricing, Assortment, Recommendations and Content.

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The work

The most critical finding was that media alone could not achieve their growth goals, and BLINK team started by addressing their Master Catalogue with improvements in merchandising prior to spending a dollar in paid media.

In a matter of months we executed close to 200 Product Description Pages across 6 Flagship Stores & 33 A+ Content Pages.

Results

Following on from the recommendation for the master catalogue improvement, we implemented 45 sprints across paid platforms to identify the right tactics to improve returns.

With a custom dashboard to track improvements, keep across competition and monitor sales progress Global CPG Brand saw increases of +184% YOY.

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