Optimum Gaming


With the next generation of consoles dropping during the 2020 holiday season, Duracell saw an opportunity to educate gamers on the benefits of upgrading to their most premium product. So we’ve partnered with some of the biggest streamers and created a bespoke brand widget that connects to the Xbox controller and displays the live battery read on-screen, showcasing Duracell Optimum extra life benefit in a way everyone could understand.

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Festival of Media North America
Best Campaign for FMCG
Festival of Media North America
Highly Commended
Best use of e-sports & Gaming

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