Dell Technologies:

Small Business Podference

Challenge

Brand building

Summary

Small business owners are always looking for ways to improve their businesses, and conferences help provide them with the expertise they need. But, in 2020, with a nationwide quarantine and conferences being canceled, small businesses were especially in need of advice and knowledge. 

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Idea

So, for Small Business Month, we created the world’s first Small Business PodFerence: A podcast-based conference designed to share advice and inspiration to small businesses.

Results

635MM Total Impressions

5.4MM Custom Podcast Downloads

900% Engagement Above Benchmark

Awards

Shorty Awards
Winner
Branded Podcast
Shorty Awards
Gold
Online Event/Activation
Shorty Awards
Audience Honor
Online Event/Activation

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