14 OCT 2020
Sasha Savic, CEO at MediaCom U.S., and Andrea Brimmer, CMO of Ally sat down recently to discuss ‘How to Disrupt in a Disrupted World’ at the annual DPAA Summit 2020.
Sasha Savic discusses 'How to Disrupt in a Disrupted World' at DPAA Summit 2020
The brand leaders were brought together to discuss their viewpoints on an array of topics that were relevant to the pandemic market and consumer behavior, such as leadership, innovation, and the disruption of events from 2020.
“We came together like never before and created a common purpose. We became more high functioning in a remote world. Working hard to keep the brand-safe while making sure to keep the brand message clear and intentional,” Andrea Brimmer, CMO of Ally explained.
Every year, the DPAA or Digital Place Based Advertising Association hosts an event called the Video Everywhere Summit. This year, the summit focused on three impactful sessions featuring Brand & Agency Leaders, Learning, and Industry Knowledge.
DPAA is the leading global trade marketing association connecting out-of-home media with the advertising community while moving OHH to digital.
You can watch the session here.