01 JAN 2020
Disruption is driven by people. New technologies come and go, but the ones that disrupt our businesses are those that consumers choose to adopt.
is why our new BLINK focusses on understanding the wants and needs of people:
people who consume goods and services; people leading brands; and agency people
who work behind the scenes to achieve better results for their clients.
Hear from the likes of eBay and American Airlines. What do they know about their consumers? What are they learning from disrupter brands?
Plus, read here about why great communications thinking happens at the intersection of technology, data and creativity, or what the new rules are that retail brands would be wise to adopt in 2020.
You can read the digital version of the magazine here.