People First



Colleagues from around our agencies virtually gathered last week to hear from members of our API+ Employee Resource Group who shared deeply personal stories of their experience encountering discrimination and xenophobia throughout their life and career.

Less than a week after this conversation, we learned of the horrific news coming out of Atlanta that left eight people – including six Asian women dead. While some of the details are still coming into focus, what is clear is this is a painful moment for our Asian colleagues, friends, and families as the shootings come amid a spike in hate crimes against Asian-Americans in the U.S.

Two days ago, Stop AAPI Hate released their latest national report, tracking anti-AAPI hate incidents during the COVID-19 pandemic. From March 2020 to February 2021, the organization received 3,795 hate incident reports from individuals in all 50 states (including D.C). Furthermore, their findings show that businesses are the primary site of discrimination at 35.4%. Of the 3,795 hate incidents, 68% involved verbal harassment. Women reported 2.3 times more than men. The top states where hate incidents were reported were California, New York, and Washington.

The earlier panel discussion is a small part of our continued efforts to cultivate a diverse, inclusive, and equitable environment for all. It is essential to support the AAPI community - this open dialogue is just one way; here are some other ways to help:

  • Educate yourself on the history of discrimination against the community.
  • Report anti-Asian hate incidents to Stop AAPI Hate
  • Support local AAPI businesses.
  • Bystander Intervention
  • Use your voice - social media is a great tool to help raise awareness and show support. Repost, tweet, share information with followers. Your actions can motivate others to act.
  • Volunteer your time - look into local organizations or non-profits that help combat racism and provide support.

Hate against the AAPI community is not new but it has spiked during the COVID-19 pandemic. Together we can affect change.

Looking for inspiration?

Sign up to keep updated by our thought leaders on brand growth and media trends.

Sign Up
CTA right arrow