‘Skittles, Broadway the Rainbow’ wins Adweek’s 2019 Media Plan of the Year

MPOTY2019 1600x600

‘Skittles, Broadway the Rainbow’, an exclusive Skittles Super Bowl musical commercial performed in front of a live theatre audience, on Super Bowl Sunday won Adweek’s 2019 Media Plan of the Year for Best Use of Experiential.

Adweek sat down with MediaCom’s planning director, Drew Mulhern and Debbie Litow, senior director of Mars Wrigley brands Skittles, Starburst, and Life Savers to discuss the success of the campaign.

Read the full original article on Adweek.com.

Looking for inspiration?

Sign up to keep updated by our thought leaders on brand growth and media trends.

Sign Up
CTA right arrow