09 OCT 2019
‘Skittles, Broadway the Rainbow’, an exclusive Skittles Super Bowl musical commercial performed in front of a live theatre audience, on Super Bowl Sunday won Adweek’s 2019 Media Plan of the Year for Best Use of Experiential.
Adweek sat down with MediaCom’s planning director, Drew Mulhern and Debbie Litow, senior director of Mars Wrigley brands Skittles, Starburst, and Life Savers to discuss the success of the campaign.
