12 MAY 2021
“We [MediaCom] were already looking and thinking about diversity as a solution rather than a problem” - Michelle Holmes, Global Account Director at MediaCom
Late last year, Bloomberg reported that advertisers are slow to focus on Black media.
There are many discussions about how to better amplify and support diverse media as part of the media industry's future. While the numbers are still not where they should be, more brands like the recent announcement from General Motors Co. pledging to increase the amount it spends on advertising with Black-owned media companies bring hope to the changing landscape.
In a recent interview with Roland Martin on his Unfiltered Digital Show, Michelle Holmes, a Managing Partner at MediaCom U.S., joined by Walter Geer, Executive Creative Director of Experience Design at VMLY&R, discusses the agency role in making progress and the importance of Black representation inside agencies, in advertising, and in media placement.
Michelle agrees that more representation, especially in the C-suite, is needed in the industry but noted at MediaCom, "we were already looking and thinking about diversity as a solution rather than a problem."
Michelle Holmes is the MediaCom Global Belonging Council co-chair, shaping MediaCom's Global Diversity, Inclusion, and Belonging strategy, driving the Charter for Change – the agency's commitment and committing to a long-term change agenda - developed in 2020.
Michelle is also the founder and leader of the agency's first women-focused employee resource group in the U.S., 'Women in Power.' The group's mission is to provide a community and environment that will encourage, enrich, and equip women with the tools to pursue and realize their professional and personal ambitions.