19 MAY 2021
MediaCom’s Creative Systems wins 7 Shorty Awards
With clients Dell, Zales, and Kay Jewelers, MediaCom took home seven Shorty Awards.
Winning both gold and the audience honors in the online event activation and business to business categories and overall winner in the branded podcast category for our work with Dell for Dell’s Small Business PodFerence™.
Dell’s Small Business PodFerence™ is a podcast conference during Small Business Month to share advice and inspiration on how to grow your business. The concept was conceived, developed, and created by MediaCom’s Creative Systems as a tent pole of the Dell Technologies Small Business Advisor campaign that centers around how Dell’s advisors help leaders find the right solutions for their business.
Zales #PRIDETOGETHER campaign was recognized with the Bronze award in the strategy and engagement: call to action category. Working with the Creative Systems team, Zales’ #PRIDETOGETHER was a social initiative that invited people across the U.S. to march in the first-ever virtual Pride Parade. Key influencers kicked off the parade with a call to others to join them to showcase the parade – seamlessly connecting one walk to the next, creating one long continuous virtual parade in 2020.
Kay’s ‘There is a Ring for That’ received the audience honor in the influencer & celebrity brand partnership: Instagram partnership category. MediaCom’s Creative Systems worked with Kay to create a special proposal ‘on air.’
The Shorty Awards honor the best of social media and digital by recognizing the influencers, creators, brands, and organizations on Facebook, Twitter, YouTube, Instagram, TikTok, and more.
Congratulations to all the teams involved!