09 JUN 2020
MediaCom has been recognized by The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) as taking home the 2020 Culture Account Planning Excellence (CAPE) award–winning Silver for its work on the AARP campaign for “Media Connections & Content Strategy Excellence”.
In partnership with AARP, we developed a multi-channel media plan including a mix of custom content that spoke to AARP’s Salud, Dinero y Amor programs, educating and engaging users with a gaming unit that was available in English and Spanish.
Known as the preeminent award for Hispanic ideas and cultural insights, the CAPE awards pay tribute and celebrate the cultural insights and marketing strategies that contribute to a campaign’s accomplishments.
The CMC was founded in 1996 as the Association of Hispanic Advertising Agencies, the CMC is the national trade organization of all marketing, communications, and media firms with trusted Hispanic expertise.
View the Full List of 2020 CMC Winners here.