21 DEC 2020
MediaCom has been recognized as the Grand Prize Winner at the 2020 ANA Multicultural Awards for its work alongside partner iHeart for client Proctor and Gamble on the “Can’t Cancel Pride” campaign.
This campaign was a Covid-19 relief benefit for the LGBTQ+ Community. Hosted by Elvis Duran and Laverne Cox, the one-hour benefit special brought together today’s biggest names in culture and entertainment and included performances from Adam Lambert, Ben Platt, Big Freedia with Tank and the Bangas, Katy Perry, Kim Petras, Melissa Etheridge, Sia, Ricky Martin, and Carla Morrison, as well as John Cameron Mitchell, Neil Patrick Harris, Darren Criss, Andrew Rannells and more – demonstrating that while in-person Pride events were interrupted around the world, nothing can cancel the heart of Pride and the spirit the LGBTQ+ equality movement embodies.
Since 2001, the ANA Multicultural Excellence Awards has offered the opportunity to showcase work that makes a difference and celebrates the teams that are raising the bar for our industry. With the multicultural population in the U.S. rapidly growing, it is crucial for brands to be culturally relevant to all consumers – regardless of gender, race, ethnicity, sexual or gender identity, or ability.
This year’s program attracted 300 entries in 13 categories resulting in 26 Category Winners, 13 Grand Prize Winners, and one “Best in Show” Winner. Judges were members of the ANA Multicultural Marketing & Diversity Committee, members of AIMM (the Alliance for Inclusive and Multicultural Marketing), and other subject matter experts. View the full list of 2020 ANA Multicultural Award Winners here.