20 DEC 2021
MediaCom has been recognized at the Internationalist Awards for Innovative Digital Solutions, winning Grand Prix, a gold and two silver awards with clients, Walgreens, Ally, and Duracell.
Walgreen’s Grand Prix winning campaign “Vaccine Readiness Model", integrates data insight, phenomenal modeling performance, and media message delivery via programmatic platforms to deliver an incredible result and help to save lives.
Winning Gold, Ally’s “Animal Crossing”. The campaign focused on allowing Animal Crossing players to experience interactive elements, where players could exchange virtual currency that brought Ally’s brand promise of “the smarter way to bank” to life.
Lastly, the silver awards went to Ally and Duracell. Ally won for its campaign “The First Bank to Accept Reddit Gold”. Ally became the first official bank to accept Reddit Gold by offering a high value exchange rate for users looking to make their Reddit Gold "work smarter."
Duracell “Get in the Game” partnered with some of the biggest streamers and created a bespoke brand widget that connects to the controller and displays the live battery read on-screen, highlighting Duracell Optimum extra life benefit in a way everyone could understand.
The Awards for Innovative Digital Marketing Solutions are in its thirteenth year of the competition and attract case studies from all regions of the world. Roughly 200 cases were submitted from 26 separate locations worldwide. Winners represent the top 15% of all entry scores.
These wins maintain MediaCom’s impressive performance at media awards competitions. The network was recently named Media Agency Network of the Year by Adweek, Festival of Media Global, and M&M Global.
Congratulations to our teams, clients, and partners.
Watch the full awards here.