06 DEC 2021
MediaCom has been named Agency of the Year at the 2021 Festival of Media North America Awards, recognized for the “volume, breadth and quality of work,” said the Festival CEO of the announcement.
The nine accolades of six gold and three highly commended ranged from e-sports & gaming, financial and B2B, FMCG, best use of data, the best response to COVID-19, and others.
Winning Gold in the best use of e-sports and gaming category was “Animal Crossing”. Ally Bank invited Animal Crossing players to experience interactive elements, where players could exchange virtual currency that brought Ally’s brand promise of “the smarter way to bank” to life – turning bells and turnips into a +320% spike in account openings and a +244% increase in social mentions. MediaCom integrated Ally into the game by creating a new island totally in line with the brand mission of helping people to be better with money, so they could afford all their material goals and experiences. Ally’s Island was a unique space for the brand, a place where it had 100% share of voice. It also received a highly commended in the best campaign for financial, utility and B2B services.
MediaCom and Ally’s “R/Bank” campaign which was the first bank to accept Reddit Gold won gold in two categories – best engagement strategy and best campaign for financial, utility, and B2B services.
Successfully taking Gold in the category of fast-moving consumer goods, food, and beverage MediaCom and Duracell’s “Get in the Game” campaign got Duracell literally in the game and created a one-of-a-kind custom-coded battery-power level widget connected to the game console. The battery widget was organically integrated into live streams and displayed the actual power level of the battery life in real-time. We were creating visibility while avoiding any disruption to the gamers' experience. With over 170M impressions, the campaign injected extra power and extra life into Duracell Optimum equity among gamers and drove a massive increase in awareness, consideration, and purchase intent.
Lastly, MediaCom along with Walgreens received Gold in two categories - best response to COVID-19 and best real-time marketing. In the first of its kind the ‘Vaccine Readiness Model” is a unique approach that enabled us to predict demand for something that had never happened before, get more shots in arms, and the best result of all, undoubtedly save lives as well. Regarding this campaign, the jury commented that it “won because of the different ways in which they gathered, refined, and layered data- In terms of amplifying a message and implementing dynamic customization this agency took it a step beyond.” It also received a highly commended in best use of data and insight.
MediaCom dominated Financial, Utility & B2B Services winning the only two awards in the category as well as dominated the Best Use of E-Sports & Gaming winning the only two awards in the category.
Congratulations to our teams, clients, and partners.
Full list of winners:
GOLD – Best engagement strategy
GOLD - Best Campaign for Financial, Utility & B2B Services
GOLD – Best use of e-sports & gaming
HIGHLY COMMENDED - Best Campaign for Financial, Utility & B2B Services
Get in the Game
GOLD – Best campaign for fast-moving consumer goods, food & beverage
HIGHLY COMMENDED – Best use of e-sports & gaming
Vaccine Readiness Model
GOLD – Best response to COVID-19
GOLD – Best real-time marketing
HIGHLY COMMENDED - Best use of data and insight