05 OCT 2020
Anush Prabhu, Chief Strategy Officer of MediaCom U.S. sat down with Travis Freeman, Global Head of Media at Uber to discuss “Marketing in a Time of Activism” during a featured episode within Advertising Week 2020. During a time of heightened consumer activism, the two discussed how brands navigate aligning with causes and understanding what actions best represent and reflect their own and their customer’s values.
The two focused on how brands are (and need to be) evolving into organizations with as much character, individuality, and expression as the people that consume the products and services purchased. As this expansion within branding continues to build, consumers are increasing their choice of brand as a reflection of their own identities and values.
Advertising Week 2020 was built to bring the marketing, media, technology, and creative industries together to drive change. It celebrates the cross-section of the industry, building on a foundation of best in class thought leadership, creating a go-to global platform for experience, intelligence and education.