06 OCT 2020
Agency expands remit into every operational market for the mobility company
"That promise of media moving into the addressable world actually happened, and we saw the big opportunity … to do new and different things." - Sasha Savic, U.S. CEO, MediaCom
MediaCom has been appointed as Uber’s global media agency of record. The agency, which currently holds the US and Australia account, will expand its remit into every operational market for Uber across North America, Latin America, EMEA, and Asia.
Effective 1st January 2021, MediaCom will oversee all digital and offline brand media in active markets. The account will be led by Ilana Nolte, MediaCom US Chief Transformation Officer, and Latha Sundaram, Group Business Lead, Executive Director at MediaCom US.
“Today requires a different approach to brand building and innovation, which is why we have consolidated our global media needs with MediaCom. The work they’ve done for Uber during perhaps one of the most disruptive times in our industry has given us the confidence that our partnership will continue to thrive globally,” said Travis Freeman, Global Head of Media at Uber.
Nick Lawson, Global CEO, MediaCom, added: “As one of the leaders of the new age of advertisers and one of the most cutting-edge brands around, we are proud to be part of Uber’s amazing global journey. To be appointed as their consolidated global agency of record is testament to the incredible work we see day-in-day-out across the business.”
Christian Juhl, GroupM’s Global CEO, said: “This appointment is fantastic news, and the consolidation speaks volumes about the innovative ideas MediaCom and GroupM bring to the table every day. We’re excited to scale those ideas within a global framework and look forward to working in partnership with Uber to continue their growth and develop more impactful work globally.”
The win is further testament to WPP’s focus on companies with a strong technology backbone. Intel named a WPP team led by VMLY&R creative agency of record in March this year.