01 OCT 2020
MediaCom has been named Agency Network of the Year at the Festival of Media Global Awards 2020. The agency took the crown at an online ceremony on Thursday 1st October.
This is the third time in four years that MediaCom has taken the top prize at the Festival of Media Global Awards. Successes in 2020 included eight Gold, four Silver, and five Bronze trophies, with MediaCom India’s Sons Share the Load campaign for Ariel winning two categories.
Brands involved also include Always, Head & Shoulders, and KLM, with 12 brands and eight offices contributing the trophy haul. The agency also had 43 shortlisted entries.
The Festival of Media Global Awards recognizes excellence in media thinking around the world and celebrates the most innovative and effective work.
The results maintain MediaCom’s good form at global award ceremonies. In the last three years, it’s also been named Global Agency Network of the Year by Cannes Lions, WARC, and Campaign, among others.
On the wins, Nick Lawson, MediaCom’s Global CEO, said: “This is a fantastic result that reflects the hard yards that our teams put in every day delivering world-class insight, strategy, and execution for all our clients around the world.”
MediaCom’s full list of winners is as follows:
Agency Network of the Year: MediaCom
The Effectiveness Award: Head & Shoulders Say it Proud, MediaCom Indonesia
Impact Award: Always Rabbi Bot, MediaCom Israel
Best Use of Digital Media – Mobile: Always Rabbi Bot, MediaCom Israel
Best Use of Digital Media – Technology: Fenistil Online skin analysis tool CheckDerm, MediaCom Russia
Best Launch or Relaunch Campaign: KLM – We Are An Airline, MediaCom Germany
Best Integrated Campaign: Ariel – Sons Share The Load, MediaCom India
Best Communications Strategy: Ariel – Sons Share The Load, MediaCom India
Best Use of Digital Media – Technology: Voltaren, Osteoscan, MediaCom Russia
Best Use of Traditional media – Print and Publishing: Lloyds Crossword Clues, MediaCom UK
Impact Award: Pantene, BrAIds of Strength, MediaCom Israel
Best Integrated Campaign: Pantene, BrAIds of Strength, MediaCom Israel
Best Direct to Consumer Marketing Campaign: Voltaren, Osteoscan, MediaCom Russia
Best Campaign for a Celebration, Observation or Awareness Campaign: Gillette, Second Shave, MediaCom Thailand
Best Use of Digital Media – Social Media: Paddy Power: Save our Shirt, MediaCom UK
The Effectiveness Award: Get Direct and Get Going, MediaCom USA
Best Campaign for a Local Brand: Vitamilk 55 Provinces, MediaCom Thailand