MediaCom launches Mental Health Ally program in the U.S

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MediaCom U.S. is partnering with Mental Health at Work, part of the Mental Health Foundation, to bring the Mental Health Ally program to the U.S.

The Ally program is designed to normalize discussions around mental health with the ambition to reduce and end the stigma and misconceptions that prevent people from seeking the help and support they need.

According to the CDC, mental health issues affect 50% of all Americans at some point in their lifetime. A report by Mental Health America states that in the last 18 months, help sought for anxiety and depression had risen steeply – 62% increase for depression, a 93% increase for anxiety, shining a light on the impact of COVID-19 on mental health.

The MediaCom Mental Health Ally program aims to foster a culture of mental health support sustainably through the training of employee volunteers. The role of the mental health ally is to listen as supportive peers about any mental health issues colleagues might be facing. The training provides the fundamentals of mental health: what it is and what it is not; how to listen without judgment; how to point people to the correct services and resources, whether an internal training course, their doctor, a helpline, or counseling.

"My main goal is to take care of the people of MediaCom, and protecting employee's mental health is a critical part of that," says Sasha Savic, U.S. CEO of MediaCom. "Our personal lives and work lives have blurred unrecognizably, and despite these challenging times, it is important MediaCom remains a place for all to thrive and grow. Through the Mental Health Ally program, I am confident that we will continue to deliver our 'People First' promise to all our employees."

Spearheaded by then MediaCom UK CEO (now Global COO) Josh Krichefski, Mental Health at Work has delivered the Mental Health Ally Program for MediaCom U.K. since 2018.

Training for the MediaCom U.S. Allies is already underway, and the program will be made available to all employees this month.

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