Awards

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MediaCom has topped the shortlist at the M&M Global Awards with 37 separate nominations.

The agency also has two markets in the top five with MediaCom Connections Israel the most shortlisted agency with 12 nominations and MediaCom US accounting for six. Overall, 10 different markets and regions, ranging from Russia and Croatia to Indonesia and China, contributed to our performance.

The shortlist recognises a mix of work for big global brands such as adidas, Always, Dove, Pedigree, PS5 and Uber, as well as local icons such as Dobry in Russia and Kraesj Pink in Norway.

This strong performance builds on MediaCom’s strong track record at the M&M Global Awards, which recognise excellence in media thinking around the world. The agency has been named Network of the Year nine times in the last twelve years.

On top of our Media Network of the Year titles at Festival of Media Global and Eurobest, as well as our recent success in Cannes Lions, this achievement is another demonstration of the fact that the work we do is not just brilliantly effective but also market leading. The benefits of our Seeing the Bigger Picture proposition include more innovative and more impactful work, and this is reflected in our continued strong awards performance.

Nick Lawson
Global CEO

Full list of MediaCom’s shortlisted entries

Best Campaign Driven by a Low Budget

Those Who Know, Kraesj Pink, Norway

Best Campaign for Fashion, Beauty & Retail

Uncancelled Cup, adidas, Turkey

Best Campaign for Financial & Utility Services

Animal Crossing, Ally Bank, USA

Best Campaign for FMCG

Dove Asks China to Put Pleasure First, Dove, China

Dogvertising, Pedigree, Croatia

Rabbi Bot, Always, Israel

Similac Touch, Similac, Israel

Best Campaign for Pharma & Healthcare

Ramadhan Lockdown, Redoxon, Malaysia

Best Campaign for Technology & Telecommunications

2020’s Biggest Entertainment Launch, PS5, Global

Best Campaign led by Cause

Rabbi Bot, Always, Israel

Similac Touch, Similac, Israel

Move What Matters, Uber, USA

Best Campaign led by Data

Winning Retail Search, adidas, APAC

Best Campaign Led by Digital

Winning Retail Search, adidas, APAC

Rabbi Bot, Always, Israel

Animal Crossing, Ally Bank, USA

Reddit, Ally Bank, USA

Best Campaign led by eSports or Gaming

Uncancelled Cup, adidas, Turkey

Best Campaign led by Event/Experiential

Dogvertising, Pedigree, Croatia

Best Campaign led by Talent

Uncancelled Cup, adidas, Turkey

Best Campaign led by Technology

Dogvertising, Pedigree, Croatia

Rabbi Bot, Always, Israel

Similac Touch, Similac, Israel

Best Campaign led by the Creative Idea

Rabbi Bot, Always, Israel

Similac Touch, Similac, Israel

Best Communications Strategy

2020’s Biggest Entertainment Launch, PS5, Global

Tracing the Goodness of Dobry, Dobry, Russia

Move What Matters, Uber, USA

Best Integrated Campaign

2020’s Biggest Entertainment Launch, PS5, Global

Best Local Execution of a Global Brand

Rabbi Bot, Always, Israel

Virtual Bat Mitzvah, Always, Israel

Addressable TV, CarrefourSA, Turkey

Best Tactical Campaign Response to COVID-19

Dove Asks China to Put Pleasure First, Dove, China

Uncancelled Cup, adidas, Turkey

Move What Matters, Uber, USA

The Effectiveness Award

Dogvertising, Pedigree, Croatia

Rabbi Bot, Always, Israel

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