25 MAY 2022
The agency landed 28 prizes, including the top prize of Agency Network of the Year for the third consecutive year.
There were category wins for 16 different brands from 11 countries, including 11 Golds, five Silver and 11 Bronze. The agency was also shortlisted 50 times.
MediaCom’s most successful campaign was Cats in Boxes from Australia, which picked up two Golds in the Best Engagement Strategy and Best Event or Experiential Campaign categories as well as a Silver in the Best Direct to Consumer Marketing Campaign category. MediaCom and Whiskas used Amazon packing boxes to create cat play zones and boost brand relevance and sales among younger cat owners.
Another double Gold winner was Fintropolis from the US, which landed Gold in both the Best Use of Digital Media category and the Best Use of eSports and Gaming section. Fintropolis helped Ally Bank appeal to smarter savers thanks to a dedicated world in Minecraft, which made financial education fun.
Cell C from South Africa won Gold, Silver and Bronze awards for a campaign that took the mobile provider into hair salons across South Africa, where the brand closed the last mile of the customer journey through the nation’s hair care experts.
It’s a huge achievement to win Agency Network of the Year once, but to do so three years in a row is astounding. I’m particularly pleased that our success has been driven not by one flagship campaign but by a host of different work from right across our network this year.