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In addition to being recognized, Lauren Amster, Senior Partner & Account Director at MediaCom US, sat down with B&C to discuss the evolution of the industry and how audience buying is going to help tap into viewers.

“We know the power of the TV commercial to drive brand growth. What’s been missing until the past decade is the ability to identify more focused audiences, and to use data to find those audiences and target them on a household level. With the advancements in TV audience buying, we can realize the power of video plus the power of data to deliver a precise message in a proven environment.”

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