24 SEP 2019
In a panel discussion during Advertising Week called “Hello to Good-Buy: Marketing Approaches to Drive the Evolving Consumer Journey”, a panel of leaders were brought together to best examine implementing new approaches.
From MediaCom US, Jill Cruz, VP Shopper & eCommerce Strategy, sat down to discuss her thoughts and reflections on the state of the industry and the direction it’s going in.
Recent years have brought radical social and technological change, causing consumers to think and decide differently about purchasing models that no longer hold up. For brands to effectively engage these evolving shoppers, marketing approaches must be reimagined.
Advertising Week is a worldwide gathering of marketing, technology, and brand professionals who come together to exchange and participate in daytime seminars and workshops. The sessions focused on business transformation, purpose in marketing, the effectiveness of partnerships and gender diversity, and more.