Jeff Semones talks Measurement, Reporting & Third-Party Data Verification at Influencer Fraudnomics

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Jeff Semones, Head of Social Media at MediaCom US spoke at Influencer Fraudnomics. The panel discussed standardized measurement within the advertising media and why it needs to be adopted by the influencer marketing industry to justify the investments and increase budgets into the space going forward.

The Influencer Fraudnomics is a one-day gathering in New York of brands, media agencies, creators/influencers, and industry partners coming together as a unified community to understand, discuss, and solve the biggest challenges and threats facing the influencer marketing industry.

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