10 NOV 2021
Celebrating the most imaginative and innovative work, at their annual UNPLUGGED conference, MMA Smarties recognized MediaCom and Ally as overall Best in Show and 3 GOLD awards for brand experience and gaming and gamification & E-sports categories for the Animal Crossing campaign.
Ally Financial tackled a way to reach their COVID-Quarantined customers in a never been done before way. Animal Crossing, a gaming app, made learning financial literacy fun and found an interactive and effective solution to motivate people to adopt smarter financial behaviors.
Dimitrova and Brimmer discuss the campaign, the challenges, barriers, and success that lead to a +320% spike in account openings and a +244% increase in social mentions.