MediaCom Germany and MediaCom Israel win two awards each for clients Deutsche Telekom and Procter & Gamble
MediaCom has won four trophies at the 2018 Adweek Media Plan of the Year Awards.
MediaCom’s Israel’s ‘I Don’t Roll on Shabbos’, for Gillette, won ‘Best International Campaign (non-US) under $1MM’ and ‘Best Use of Insights’.
MediaCom Germany’s ‘The Lenz’, for Deutsche Telekom, won ‘Best Use of Mobile w spend $500k+’ and ‘Best Use of AR/VR’.
The Adweek Media Plan of the Year celebrates the most innovative media plans and executions from around the globe.
‘I Don’t Roll on Shabbos’, taught Israel’s Orthodox Jewish community how Gillette’s advanced 48-hour protection formula could protect them throughout the Sabbath, boosting sales by 24% in the process.
‘The Lenz’, turned Deutsche Telekom’s ‘Life is for Sharing’ message into a reality, by turning the colour magenta into a media channel for the very first time.
MediaCom’s success in the competition follows the agency’s results at the Festival of Media Global, where it won 19 awards and was named Agency Network of the Year, and at Cannes Lions, where it was named Media Network of the Year.