An end-to-end specialist service delivered by our MBA (MediaCom Beyond Advertising) division for the development and implementation of influencer strategy and content campaigns.

This service is agnostic in its delivery as we match the right solution to a brand’s Influencer challenge. We work with the GroupM proprietary influencer network [INCA], our own DIS identification and evaluation tool, as well as external influencer networks and agents direct.

Our core services/products

Strategy and Ideation
We’ll work with clients to assess the opportunity and develop strategic or creative ideas (be it macro or micro influencers, or combined).

Digital Influence Score (DIS)
DIS is a proprietary influencer identification tool, accessing a network of 100K+ influencers worldwide, used together with human analysis to identify the right influencers to amplify your message to the right audience.

Production Management 
Once the right influencers have been selected, we will work with them on contracting, briefing, reviewing creative treatments and ideas, managing approvals of content production, through to the live activation.

Analysis & Reporting
A full campaign analysis is created by the team. Reporting on different metrics such as reach, engagements, cost per view, cost per engagements and comment sentiment. Campaign objectives and KPI’s are also assessed to determine the success of a campaign.

To learn more about our specialisms read here.

Head of Department
Emily Trenouth, Head of Influencer Marketing Strategy,

Factor Zero
Paid Social

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