thought leadership

Spotlight Series – Alessandra Bellini, Chief Customer Officer at Tesco

In the Spotlight Series, we speak to some of our clients to shine a light on their amazing work during the coronavirus pandemic.

In the third instalment of MediaCom’s Spotlight Series, Chief Executive Officer at MediaCom UK, Kate Rowlinson, speaking to Alessandra Bellini, Chief Customer Officer at Tesco.

Tesco has worked with us since 2015, producing industry-leading work such as their 2019 Centenary campaign and the ongoing ‘Food Love Stories’. In this episode, Kate and Ale address how creativity and agility helped Tesco to continue delivering authentic ‘Food Love Stories’ during lockdown despite time and logistical constraints.

Watch the episode below!

Next
State of the Nation
Previous
From Video Calls to Digital Media Escapism: How Lockdown Created a New Way to Be ‘Alone Together’