thought leadership

COVID-19 Consumer Update – 03 Apr ‘20

In this week’s Consumer Update, the challenges brought about by the coronavirus outbreak and the consequent unprecedented transformation in people’s daily lives is explored.

In a time of massive upheaval in daily habits, working patterns and social lives, people try to navigate a new way of life and look to fulfil fundamental needs for themselves and their families.

This week’s COVID-19 Consumer Update was pulled together by Head of Real World Insight, Pauline Robson, and Strategy Director and Joint Head of our Social Change Hub, Claire McAlpine.

The report takes a deeper look at what people want to see from brands and how brands can help. You can read the report here.

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