Connected Kids is MediaCom’s youth insight offering, conducted annually by Real World Insight, MediaCom’s research division.

The report delves into the media habits and attitudes of kids and teenagers aged 8-19 in the UK, monitoring emerging youth trends.

The 2019 iteration of Connected Kids provides even greater insight into this notoriously hard to engage audience, covering everything from what it’s like to be Gen Z, to what’s new in their world.

Our Trend Watch report gives recommendations on how to effectively engage with kids and teens, shedding light on their tech usage, media consumption and relationship with social media, as well as their attitudes towards the future.

Including both quantitative and qualitative results, the report covers the breath of the young person’s media environment, and how brands and advertising can fit within it.

To download the full 2019 Connected Kids Trend Watch report, click here.

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