The Connected Kids Trend Watch report is conducted at the end of every year and tracks the media habits and attitudes of kids and teenagers across the UK aged 8-19. Now in its fourth year, Trend Watch has monitored longer term youth trends and identified emerging habits and behaviours.
The report deep dives into the media that kids and teens are consuming, with a focus on what this means for brands and recommendations regarding how to successfully engage this ever evolving audience. Other topics include brand purpose, e-commerce, online safety, influencers and future aspirations.
To add colour to our quantitative findings, we have incorporated qualitative insight from our own panel of teen vloggers. This enables us to place further context and understanding around some of the trickier ‘why?’ questions. This qualitative insight has been included throughout the report in vox-pop format.
To access the full report, click here